Continue Arcades powers franchise growth with Beyonk and Audience Media Group
How Continue Arcades scaled from a single site in Plymouth to six locations in under two years with Beyonk managing bookings and AMG powering the digital presence.
Background
Continue Arcades is a fast-growing free-play arcade concept with sites across England and Wales. Customers pay a single entry price and play for as long as they like - no time limits, no token systems, no redemption machines. From birthday parties and private hire to midweek visits and weekend family days out, there's something for everyone across the week. Founded in Plymouth in 2024, the business has scaled to six locations in under two years, with ambitions to reach ten by the end of 2026. Built around simplicity, affordability, and a genuinely great guest experience, Continue Arcades has quickly established itself as a standout name in the UK's competitive leisure and entertainment market.
The challenge
As Continue Arcades grew, so did the complexity of running it. What started as a single-site operation quickly evolved into a multi-location franchise with party rooms, shared resources, and an expanding customer base to manage.
The team knew that to scale at the pace they had in mind, a new location every month they needed the right platform and the right marketing partner behind them. A booking system that could handle complex party room configurations, linked resource management, and multi-site onboarding. And a marketing team with the expertise and energy to match their ambition.
I'm a huge fan of our Beyonk account manager, Emma. She's the best account manager I've ever worked with across any capacity.
Austin Wood, Founder of Continue Arcades
How Beyonk helped
Flexible booking and resource management
The core reason Continue Arcades chose Beyonk was the platform's ability to handle complex party room bookings. Two rooms of different sizes, concurrent availability management, and the ability to link the smaller room to the larger - all configurable without custom development. Guests can now complete a booking in under 2.5 minutes, reducing drop-off and making the experience as frictionless as the visit itself.
Multi-sites scalability
With locations across England and Wales, the ability to onboard new sites without rebuilding from scratch has been critical. The Beyonk team set up each new location directly, removing that burden from the founder entirely. With one new site targeted per month, the speed and reliability of that process is central to the growth plan.
NPS and performance benchmarking
Continue Arcades uses Beyonk's NPS tools to track guest satisfaction across all sites and set performance benchmarks for franchisees. Guest experience is built into the performance tracking of the business, and Beyonk's data makes it measurable.
Geographic targeting insights have also been useful for the Continue Arcades team. When the Chichester site opened, the data quickly showed strong footfall from the east and weaker footfall from the west, enabling a more targeted marketing strategy from day one.
Media hub extracted from Continue Arcade's marketing software with Beyonk.
How AMG helped
Website rebuild
AMG built a new website that accurately reflects the Continue Arcades brand and converts visitors into bookers. The rebuild coincided with a clear uplift in both traffic and booking volume across the established sites.
Google ads Management
AMG took over the paid search strategy for Continue Arcades, running targeted Google Ads campaigns across the Plymouth and Taunton sites. The focus was simple, drive high-intent traffic to the booking page and turn clicks into confirmed visits. With a clear understanding of the leisure and entertainment market, AMG built campaigns that reached the right audiences at the right time, keeping cost per acquisition low and return on spend high. In the first alone, the campaigns delivered a 14x return on ad spend -demonstrating the direct commercial impact of a well-managed paid search strategy.
Supporting new openings
As new franchise sites have opened, AMG has handled the setup and configuration of each location's online presence. With the business targeting one new opening per month, the ability to brief in a new site and have it handled quickly has become a genuine operational advantage.
The Audience Media Group team know what they're doing. The enthusiasm that comes through is a whole different level and they've done a great job of the website. It’s exactly how it should be.
Austin Wood, Founder of Continue Arcades
The results
Since partnering with Beyonk and AMG, Continue Arcades has seen strong and consistent growth across its established sites. Revenue has increased significantly year on year, driven by higher booking volumes, stronger conversion, and a steady uplift in spend per visit.
The new website is converting at 16.3%, well above the industry average for leisure and entertainment, which typically sits between 1% and 3%, proof that the site is doing exactly what it was built to do: turning browsers into bookers.
Return visits are a particularly encouraging signal. The number of guests coming back has grown by more than 150% year on year, a strong indicator that the product, and the experience around it, is landing well. For a leisure business competing with one-off experiences, repeat visitation is one of the most meaningful measures of success.
Guest satisfaction scores tell the same story. Across all sites, the guests rate their experience an average of 8.84, well above the industry norm. The booking process itself contributes to that, completing in under 2.5 minutes on average, it removes friction at exactly the point where other venues lose customers.
Perhaps the clearest measure of success is the pace of growth itself. Continue Arcades has gone from a single site to six locations in under two years, with bookings as a share of total revenue rising from around 10-15% to 25-30% since partnering with Beyonk - at least doubling the proportion of revenue coming through pre-booked channels. Each new location is set up and configured by the Beyonk and AMG teams directly, meaning the team can focus on growth rather than administration.
"Beyonk is always improving and enhancing the software. That was a big factor in choosing them as our booking system."
Why choose Beyonk and AMG for your entertainment venues
With a flexible platform that handles everything from complex party room bookings to multi-site management and franchise-level NPS benchmarking, Beyonk gives operators the tools to grow without the operational overhead.
Pair that with AMG's marketing expertise and commercial instinct, and you have everything you need to reach the right audiences, drive bookings, and build a brand that lasts.
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